How surfing inspired me to create a company that keeps our oceans clean

How surfing inspired me to create a company that keeps our oceans clean

The world’s oceans, with their vast expanses and endless ecosystems, are the well of life for our planet. Without them, the Earth cannot live.

Yet many still turn a blind eye to the unconscionable amounts of plastic and other waste materials contaminating these waters. An enormous portion of these contaminants originate from human wastewater, also known as sewage. Because many ocean pollutants are released out of view by coastal beachgoers, the problem goes almost unnoticed by the general public.

But surfers like myself have become sadly familiar with these contaminants. We know firsthand just how valuable pristine waters are not only for our surfing hobby, but to the environment, economy, and our health and well-being.

I began surfing at an early age along the coastal shores of Ashkelon, Israel – where I grew up. My love and appreciation for the sea soon followed. After witnessing the sea fall victim to an incomprehensible amount of contamination over the years, I decided to devote my career to promoting safe water use and disposal.

And so, I founded Kando, a company dedicated to understanding what’s in our water and using data-driven insights to improve the quality of people’s lives.