Market with Reusable Water Bottle Made from 50% Transformed 'Trash'

Published on by in Entrepreneur

Market with Reusable Water Bottle Made from 50% Transformed 'Trash'

Significantly Increasing the Eco-Benefits of Its Iconic Hydration Gear

Available for purchase at Nalgene.com and REI, the "Nalgene Sustain" line is made from, Tritan™ Renew, which transforms single use plastics into high performance, certified recycled material

Nalgene Outdoor, maker of reusable water bottles, is first to market with a unique sustainable product made from recycled plastic waste called Nalgene  Sustain .  Nalgene  Sustain  bottles fulfill a critical demand among eco-conscious consumers seeking more impactful ways to reduce their carbon footprint. The new bottles are made from 50% certified recycled material from waste with Tritan™ Renew. This revolutionary technology rescues single use plastic materials from landfills and transforms what was once waste into safe, durable, performance-oriented recycled material ideal for reusable consumer goods.  

Nalgene Outdoor is first to market with a unique sustainable reusable water bottle made from 50% transformed 'trash," Nalgene Sustain. These new bottles are made from 50% certified recycled material from waste with Tritan™ Renew. This revolutionary technology rescues single use plastic materials from landfills and transforms what was once waste into safe, durable, performance-oriented recycled material ideal for reusable consumer goods. The bottles, which deliver the same high quality, leak-proof, BPA- and BPS-free, food-safe bottles Nalgene consumers expect, are available now on Nalgene.com at an MSRP of $14.95

"The new  Sustain  line fits squarely with Nalgene's mission: to reduce, reuse and refill all in one even more sustainable bottle," said Elissa McGee, general manager, Nalgene Outdoor. "With a Nalgene  Sustain  bottle made from 50 percent recycled single-use plastic, we've significantly multiplied the environmental benefits of a reusable bottle without compromising the quality, function, or performance that made Nalgene famous."

Nalgene Sustain is currently available on Nalgene.com in the seven colors of the "Inspired by Nature* Collection", all in Nalgene's classic 32-ounce wide mouth bottle style. Starting September 8th, the bottles will be also available at all REI stores with an MSRP of $14.95. Initial colors at REI will be pomegranate, clementine and aubergine. Additional sizes and styles in the  Sustain  collection will debut in early 2021. The next generation of reusable bottles Nalgene  Sustain  delivers the same high quality, leak-proof, BPA- and BPS-free, food-safe, bottles Nalgene consumers have grown to depend on for life's everyday adventures.

Made from Recycled Material in the USA: Making a Sustainable Choice Even More Sustainable
Refilling a reusable water bottle is an immediate reduction in waste and in one's carbon footprint. Choosing a Nalgene reusable water bottle, which is  uniquely  made in the USA (sourced in Kingsport, TN and manufactured in Rochester, NY) significantly multiplies these benefits. The new Nalgene  Sustain  bottles offset the use of fossil fuels and lower greenhouse gas emissions even further. Each bottle is made from 50% certified recycled content** - or the equivalent of 8 single-use plastic bottles in each bottle.

Relevant for 70 Years, and Counting
Nalgene is committed to the "circular" economy, which aims to keep materials in circulation versus ending up in landfill. This commitment and the Nalgene  Sustain  line is the next step in an iconic product that has both stayed classic and evolved with consumer desires and environmental trends.

Nalgene established the reusable water bottle category in 1949 in a science lab in upstate New York. Since the 1970s, when Nalgene became a consumer staple, the brand has kept its simple and basic one-cap, one-bottle, design but introduced new colors and graphics to fit emerging active and green lifestyles. Now, Nalgene  Sustain  propels the brand's mission forward offering consumers an even more sustainable reusable bottle and a way to actively participate in the "circular" economy, the future of recycling.

Additionally, Nalgene has a variety of large-scale partnerships with non-profits such as REVERB and mass-scale events such as Outdoor Retailer to replace single use plastic water bottles with reusable and sustainable refillable water bottles.

Product samples and high-resolution photos are available to media upon request. For more information, visit https://nalgene.com/collections/sustain/.

Nalgene Outdoor 

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