Seaweed based biodegradable material designed "to make packaging disappear"
Sustainable startup Notpla has created an edible, biodegradable packaging made from seaweed and plants that was designed to replace plastic.
Its name is a shortening of "not plastic," referring to the fact that while it looks plastic, the product is actually made from seaweed and plants.
Branding agency Superunion coined Notpla's name as well as a visual identity for the startup. This includes an animated logo that resembles a vessel filling up with water that is only visible when "filled" – as is the case with clear packaging.