A corporate water strategy manifesto: We can and will do better | GreenbizWe have decided to craft this brief manifesto to challenge the status ...

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A corporate water strategy manifesto: We can and will do better | GreenbizWe have decided to craft this brief manifesto to challenge the status ...
A corporate water strategy manifesto: We can and will do better | Greenbiz
We have decided to craft this brief manifesto to challenge the status quo, accelerate innovation, solve wicked water problems and achieve United Nations Sustainable Development Goal (SDG) 6, "Ensure availability and sustainable management of water and sanitation for all."

The pandemic has strengthened our resolve to do better.

Our observations and point of view for 2020 so far are:

The pandemic has been an accelerator of trends, such as the digital transformation of the water sector, attention on lack of access to safe drinking water, sanitation and hygiene, and the appalling underinvestment in water infrastructure in the U.S. and globally.
The recent interest and commitment to water pledges has diverted scarce resources and funds from actions such as watershed conservation and protection, reuse, technology innovation and adoption, public policy innovation, etc.
The corporate sector has too narrow of a view of the opportunities to solve wicked water challenges.
We no longer can be silent on the tradeoff between pledges versus actions. The belief that more of the same is unacceptable.
We also believe that scale of investment in solving wicked water problems is grossly inadequate, whether at the watershed level, supply chain, operations or engagement on public policy and with civil society.
By Will Sani and Hugh Share
https://www.greenbiz.com/article/corporate-water-strategy-manifesto-we-can-and-will-do-better

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