Blueland takes its ‘don’t ship water’ model to body washTo date, Blueland, fresh off its $20 million fundraise back in February, has mostl...Blueland takes its ‘don’t ship water’ model to body wash
To date, Blueland, fresh off its $20 million fundraise back in February, has mostly been focusing on home cleaning products. Today, the innovative cleaning company launches a new product that helps you be as clean as your house, embracing the same “hey, let’s not ship water if we can avoid it” model as its domestic cleaning product.
The brand is launching a refillable body wash. It’s a gel cleanser that comes as a powder. The first time you order, you can get a Forever Bottle, along with a sachet of powder. Add it to water and shake, leave it for an hour or so to “activate” and it’s ready to go — all while eliminating plastic waste and without having to spend the extra resources shipping water from the manufacturer to your door.
The company says its product is “formulated for people and the planet, using only natural and safe ingredients like Oat, Vitamin E, Vitamin B, Kaolin Clay and Coconut Acid.” Further bolstering its environmental cred, it is sulfate-free, paraben-free, phthalate-free, aluminum and silicone-free, and doesn’t include dyes or petroleum-based ingredients.
Blueland’s mission is to keep reducing our reliance on plastic; good thing, too — packaging is the largest generator (46%) of all plastic waste, and the personal care industry is among the largest producers, creating more than 120 billion units of packaging every year globally. Reusing just 10% of those products, we could prevent almost half of the annual plastic ocean waste.