25 Water-Tech Startups Reach Semi-Finals of The/Nudge Prize- Ashirvad Water ChallengeThe/Nudge Prize- Ashirvad Water Challenge aims to nurture t...

25 Water-Tech Startups Reach Semi-Finals of The/Nudge Prize- Ashirvad Water ChallengeThe/Nudge Prize- Ashirvad Water Challenge aims to nurture t...25 Water-Tech Startups Reach Semi-Finals of The/Nudge Prize- Ashirvad Water Challenge
The/Nudge Prize- Ashirvad Water Challenge aims to nurture technology-based innovations that improve water cycle management. Through this challenge, the focus is to support solutions that improve water quality, enable efficient water harvesting, storage, drainage and reuse, and incentivize behavioral change towards water conservation and waste avoidance.

25 water-tech startups have been selected as semi-finalists for ‘The/Nudge Prize | Ashirvad Water Challenge’ by The/Nudge Centre for Social Innovation (CSI) and Ashirvad Pipes in partnership with the Principal Scientific Adviser to the Government of India.
According to the World Bank, India has 18 per cent of the world’s population, but only 4 per cent of its water resources which makes it among the most water-stressed in the world.

NITI Aayog in a 2018 report titled “Composite Water Management Index (CWMI)” had revealed that nearly 600 million people were facing high to extreme water stress and about 200,000 people were dying every year due to inadequate access to safe water. In a country going through an extreme water crisis, it's imperative to look for solutions.

In February 2022, Ashirvad Pipes and The/Nudge Institute came together to start working in this direction.