The Story of Bottled WaterReposted from our original post in 2013. Since then some of the big players have modified their focus ala Pepsi & Nest...
Published on by Water Network Research, Official research team of The Water Network
Reposted from our original post in 2013. Since then some of the big players have modified their focus ala Pepsi & Nestle. But the overall messgage remains as valid today as 13 years ago.
The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.
Our production partners on the bottled water film include five leading sustainability groups: Corporate Accountability International, Environmental Working Group, Food & Water Watch, Pacific Institute, and Polaris Institute.
Attached link
https://www.youtube.com-nocookie/embed/Se12y9hSOM0Taxonomy
- Bottled Water