Partnership for Eco-friendly 2018 Winter Olympics
Published on by Water Network Research, Official research team of The Water Network in Social
The Coca-Cola Co. and the World Wildlife Fund teamed up with South Korea’s government organizations to protect water resources in PyeongChang.
The MOU signed with Officials from the six-body patnership and Kim Yuna (fourth from the right), former Olympic figure skating champion and the spokesperson for Coca-Cola’s 2018 Pyeongchang Winter Olympics campaign, pose at the signing ceremony for a comprehensive water conservation program. (The Coca-Cola Co.)
A memorandum of understanding for a comprehensive water conservation program was signed, with six parties from the public and private sectors deciding to collaborate to conserve water resources to achieve an eco-friendly PyeongChang Olympic Winter Games next year.
The six-body partnership consists of Coca-Cola, WWF, the Gangwon Province government, Korea National Park Service, Samyang Ranch and the PyeongChang 2018 Olympic Winter Games and Paralympic Games Organizing Committee.
According to the memorandum, the first project will aim to protect environmental diversity and freshwater resources in Jilmoi wetland and Samjung Lake in Odaesan National Park, PyeongChang, Gangwon Province.
“We will do our best to support an eco-friendly PyeongChang Winter Olympics through the comprehensive freshwater stewardship project,” Coca-Cola Korea CEO Lee Chang-yeop said at the signing ceremony Tuesday. “We will continue to conserve the area even after the Olympics and launch various environment projects tailored to South Korea in tandem with WWF.”
This water conservation program also marks the launch of Coca-Cola’s global water replenishment program in South Korea. The Coca-Cola Co. and its bottling partners set a goal to safely return to communities and nature an amount of water equal to what the company and its partners used in their finished beverages in 2007. The goal was achieved in 2015, five years ahead of its original goal of 2020, the company said.
Read more: Korea Herald
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