Hyundai's 'Dry Wash' Saves 120 Litres of Water Per Car

Car manufacturer Hyundai Motor India Ltd (HMIL) has launched Save Water campaign by promoting ‘Dry Wash’.

The 45-day long campaign in association with Society for Indian Automobile Manufacturers (SIAM) started from June 05 and is on until  July 19 at 1,254 Hyundai Dealer workshops across India.

Hyundai being a caring & responsible corporate promotes ‘Dry Wash’ for cars with the aim of saving 120 litres of water per car. Post conclusion of the campaign, Hyundai will donate the same amount of water to the drought affected areas in India.

Hyundai claims their Dry Wash will save almost 120 litres of water for every car that is washed. To further their cause, after the campaign is done. Hyundai will donate the same amount of water they save in the process to drought affected regions in India.

Commenting on the initiative Mr Rakesh Srivastava, Director, Sales & Marketing, HMIL, said, “Being a socially responsible & environmentally conscious manufacturer, Hyundai believes in the philosophy of preserving the environment and its resources for a better future. As a part of our CSR activations, we regularly engage in environment-friendly initiatives to create strong awareness among the communities. On World Environment Day, we pledge our sensitivity towards the environment and this campaign is one such”.

Sources: Financial Express and The New Indian Express