COP28 sees the announcement of The International Water Sustainability Coalition, The International Water Treaty & World’s 1st Water ExchangeDe...

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COP28 sees the announcement of The International Water Sustainability Coalition, The International Water Treaty & World’s 1st Water ExchangeDe...
COP28 sees the announcement of The International Water Sustainability Coalition, The International Water Treaty & World’s 1st Water Exchange

December 10, 2023, Dubai, UAE : COP28 today saw the launch of The International Water Sustainability Coalition, a joint initiative of AquaKraft Group Ventures (www.aquakraft.net) Leo Burnett India (www.leoburnett.com) & UAE based Quazar Investments (www.quazarinvestment.com) to address the burgeoning need of water sustainability & water security in the world.

The International Water Sustainability Coalition is to develop a coalition of Water Conscious enterprises, governments & enablers committed to water stewardship & sustainability. The coalition, first of its kind in the region, will address the unique challenges and characteristics of water resources by getting countries to commit to international collaboration and cooperation to make equitable access and distribution of water for society a reality by 2050.The stakeholders joining the coalition will be incentivized for their sustainability by AquaKredits – Water Credits on AquaKraft’s AqVerium – World’s 1st Digital Water Bank and rated with a Water Sustainability Score (WSS) developed jointly by Leo Burnett India and AqVerium. The coalition will also drive green & sustainable solutions for managing the world’s precious resource, WATER.

Speaking on the occasion Rajdeepak Das, Chairman Leo Burnett, South Asia and Chief Creative Officer Publicis Groupe, South Asia “At Burnett we believe that creativity’s true power is to impact a billion. The looming water crisis demands immediate attention and by adopting the Water Sustainability Score – a first of its kind report card on how water positive a brand really is can bring transparency and accountability in the indiscriminate use of water. The water sustainability score will help corporates to be more responsible and will give the consumers to choose the right product. When initiatives like the Water Sustainability Score are embraced It’s a win - win for both People & Planet. When more corporations and countries engage in these discussions, the greater the impact becomes because sometimes a small act goes a long way.”

“Leo Burnett operating in several other countries have joined the coalition with a commitment to influence and drive their customers to subscribe and practice water sustainability. Be Water+ve, an water sustainability influencer program of AquaKraft & IIFA, Meraki Digital, a planet positive communications agency dedicated to climate action have joined the coalition. The coalition will drive the “Blue Taxonomy” jointly being developed by AquaKraft and Frost & Sullivan, UK.” said Dr.Sami Souissi, Convenor – The International Water Sustainability Coalition.


Speaking on the occasion Waleed Khalid Al Ali, CEO – Quazar Investment said “It is a very momentous occasion for UAE to host The International Water Sustainability Coalition and Quazar is very proud to be a part of it. We invite all the stakeholders across the world to join this coalition and aim to sign The International Water Treaty on UN World Water Day 2024 in Dubai. We are also very happy to announce our investment in the joint venture, AquaKraft BlueTech Solutions L.L.C,U.A.E., which will address the water & food security in UAE and Middle East, and work with all stakeholders in achieving The UAE Water Security Strategy 2036. We are very impressed with Dr. Subramanya’s vision and together we will make the world water positive.”

AquaKraft BlueTech Solutions LLC., U.A.E., will leverage the collective philosophies & strengths of AquaKraft Group Ventures & Quazar Investment and is poised to redefine the “Circular Water Sustainability” with its latest innovation Sustainable AquAgro Circular Economy.

“A lot has been spoken about climate action & resilience but Water which is core to sustainability has been clearly missing the narrative. It is a proud moment for us to launch The International Water Sustainability Coalition along with congruent minded partners, Leo Burnett India and Quazar Investments. We are equally excited with our partnership with Quazar as both our philosophies are congruent towards sustainable impact. Together we will drive the water sustainability narrative across the middle east which is by far the most water bereft regions of the world. Our objective is to treat over 10 billion litres of water in UAE and extrapolate this model across the Middle East capturing significant share in USD 50 billion and growing water opportunity in the next 3 years.” Said Dr. Subramanya Kusnur, Founder Chairman & CEO, AquaKraft Group Ventures.

AquaKraft BlueTech will implement AquaKraft’s AqVerium (www.aqverium.com ) – World’s 1st Digital Water Bank which will audit, verify & validate water use and efficiency data, incentivize water positivity with AquaKredits – Water Credits and provide and digital marketplace to offset water deficit by buying AquaKredits. It will also provide a platform to sell recycled sewage water for agriculture by water conscious stakeholders.

Sameer Salgar, CFO – Quazar Investments added “Quazar is incubating the joint venture and we are very bullish about potential and growth of our investment. We are very impressed with the vision and legacy of AquaKraft as they address complex challenges in the highly unstructured water markets across the world. Their understanding of grass root problems in every geography and curation of simple & customized solutions make them stand differently from all in the space. One of our major focus areas will be creating the world’s 1st WATER EXCHANGE which will revolutionise the global Water Market.”




About AquaKraft Group Ventures
AquaKraft Group Ventures, a sustainability and impact group based in Mumbai, India has been at the forefront of advocating sustainability by implementing energy efficient, green and Water+ve treatment solutions for drinking water, sanitation, sewage treatment and recycling. AquaKraft since its inception in 2010 has treated over 9 billion liters, recycled over 34 billion and save over 115 trillion liters of water with interventions across the length and breadth of India.

About Leo Burnett India
Leo Burnett India is the no. 1 agency in Leo Burnett's global network. The agency is known for building India's top brands based on its Humankind philosophy, believing that “Insightful creativity has the power to change human behaviour” The agency has a strong reputation for its creative work and has received numerous awards and recognition for its campaigns. Leo Burnett India, like its parent company, focuses on delivering compelling and impactful solutions to its clients to help them achieve their marketing and business goals.

About Quazar Investments
Quazar Investment is groomed to invest in highly promising projects within the region and worldwide. Their investment philosophy stems from an underlying commitment to environment & sustainability leading to large scale economic, social & sustainable impact in region and the world.

Contact:

Dr. Subramanya Kusnur
Founder Chairman & CEO
AquaKraft Group Ventures
+919870001108
subramanya@aquakraft.net

Sameer Salgar
CFO
Quazar Investments
+971507050399
sameer@quazarinvestment.com

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