Sanitation Marketing

Hi everyone do any have an experience in sanitation marketing ? what are the challenges you are facing and how are you overcoming them ?

2 Answers

1. Sanitation marketing is next step towards institutionalization of WASH sector specifically in developing countries.When people get mobilized towards and realize its importance, then we can successfully meet the marketing challenges.

2. sanitation marketing is comparative very new and its hard to make people understand that the hygiene is as important as the bread is. I worked in many developing countries and finding that its hard to market when people have other priorities.