Moleaer Update from Blue Tech Research

Post from Paul O'Callaghan

 Today, a BlueTech analyst alert that caught my attention:
Moleaer Inc., a provider of nanobubble technology, will inaugurate a new production facility in Almería, Spain, to offer its patented technology and solutions to local greenhouses and farms, as well as customers across Europe.
Why did this catch my eye?
Flawless execution.
BlueTech Research began actively tracking microbubble and nanobubble technology around 2017/2018, produced our first detailed report on the technology market in 2019, updated it in 2021 and have been actively tracking ever since.

When I saw this announcement from Moleaer in our Analysts Alerts, I did a double-click on it. We noted they report they have over 2,400 reference installations now. The company was founded in 2016 , they reported hitting 100 reference installations in 2018, 500 in 2020, 1,000 in 2022 and 2,400 in 2023.
That’s an incredible rate of growth. They report installations in over 50 countries globally.
At BlueTech, we have three key criteria we use as a yardstick by which to measure market impact. One, total cumulative number of installations globally, two, number of countries the technology is deployed in and three, annual average revenue generated in sales in the technology area.

By two out of three of these criteria, Moleaer, on its own, independent of any other microbubble and nanobubble technologies, has moved this technology area into unicorn market status. The total number of employees reported is 75. If we apply some standard proxy triangulation figures for annual average sales, it suggests revenues lie somewhere between $10M per year and $50M per year. The company closed a funding round of $40M in 2022 bringing the total amount invested to $61M.
The company was founded in 2016. They moved from Innovator, to Early Adotper, to Early Majority, from zero references to over 2,400 in 50 countries in 7 years from a standing start. That’s fast. That’s about half the time it can historically take in the Water Technology Diffusion Model. This is an example of a discontinuous innovation with radical functionality.

Those are the innovation typologies most frequently associated with unicorn water technology markets. Of note, the majority of their sales are not into a regulated water utility market. They have over 1,000 references in farms and greenhouses worldwide. There they deliver quantifiable economic benefits, making this a value driven innovation with customers motivated economically to purchase. We gave the company a 3.5 out of 5 on the BlueTruffle Rating system, including full marks for the Management Team and full marks for our Wild Card – ‘we like the cut of their jib’ category. At the time the IP position did not seem to be bullet-proof, but the first mover advantage, the know-how and applications expertise, may have now compensated for this.
Well done Moleaer, to Nicholas Dyner, Jeff Green and all the team. The S-graph below is an example of a picture painting a thousand words.

Activate to view larger image,

Taxonomy

• Nano Bubbles