ICE Bucket Challenge: Dumb or Brilliant

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Dear All

I have just been thinking, i come from a water deficient nation and watching the global madness of the ice basket challenge i tend to ask my self is it brilliant or dumb. The world needs the water and this individuals are busy playing with it......The developing nations are adopting the same concept.

1 Bucket_1 Billion people: 20 liters_20 Billion: >>>>>>> Do the math.

I am just curious, what do you think. Dumb or brilliant and why