Consumers Wrongly Believe Fashion Is Less Damaging To The Environment Than Aviation, Shipping, Food, And Construction – But Would Pay More For...
Published on by Water Network Research, Official research team of The Water Network
Consumers Wrongly Believe Fashion Is Less Damaging To The Environment Than Aviation, Shipping, Food, And Construction – But Would Pay More For Sustainable Clothing
June 9, 2022
CAMBRIDGE, England — June 9, 2022 — Although the fashion and textile industry is one of the most polluting on the planet, second only to oil and gas, consumers are unaware of its real impact on carbon emissions.
New research, commissioned by Alchemie Technology, UK innovator of low energy, waterless, textile dyeing technology, shows that just seven per cent of consumers think their clothes have the biggest impact on their carbon footprint.
When people were asked to list in descending order which sectors are most damaging to the environment, oil and gas emerged top (42 per cent ranked it as the biggest contributor to carbon emissions), followed by aviation and shipping (28 per cent), food (13 per cent), construction (8 per cent), and then fashion (7 per cent).
However, the fashion industry is the second largest cause of industrial water pollution in the world – and is responsible for ten per cent of global carbon emissions, more than international flights and shipping combined.
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- Fashion & Clothing