Innovate Irrigation Challenge Water is essential, agri-food businesses such as our own, understand the important role of this vital resource and we are determined to use it appropriately. From growing the sugar beet and cane in fields, through to operational processes at our factories, water is essential. We continue to return clean and potable water to rivers and reservoirs in Europe and in our Southern African operations we support the communities having access to clean and safe water. Whilst we have come some way in reducing the use of this resource, there is always more we can do to reduce our environmental footprint, which is why we are excited to be launching 'The Innovate Irrigation Challenge’ to draw on ideas from across the globe. LINK TO THE CHALLENGE SITE BY ABSUGAR