Seminar/Workshop on Base-of-the-Pyramid Markets (02.07.2015) "Base-of-the-Pyramid" refers to the several billion people in the world living close to the poverty line.Because of their large number, these people represent an attractive opportunity for market-based solutions, and a few initiatives globally have managed to tap into this potential. In order to highlight some of the opportunities and challenges in serving these markets and customers, a seminar/workshop will take place on July 02 in Dübendorf (close to Zurich).A keynote will be delivered by serial social entrepreneur and author of several books Paul Polak, and additional initiatives from different sectors (water-energy-food ecosystem) and regions will be showcased. The Swiss Bluetec Bridge, the Swiss Federal Institute of Aquatic Science and Technology (Eawag) and the Swiss Water Partnership jointly invite you to participate in this event. More information: http://www.swisswaterpartnership.ch/events/bop/