Tim Male is Executive Director of the Environmental Policy Innovation Center and Seyi Fabode is CEO and Co-Founder of Varuna. In this episode Tim and Seyi discuss the need to reinvent the Consumer Confidence Reports that drinking water utilities are required to provide to customers. They explain that the public can’t understand most reports because they are too technical, difficult to understand, and out of date, but could be positively overhauled by utilities with creative data visualization, a desire to build trust, and a customer service mindset. Tim says the Water Data Prize is a design competition to present new concepts for presenting drinking water information to consumers.