30 by 30 Mobile Water Tracking App

New App by Netafim And The Groundwater Foundation Encourages All Water Users To Take Action to Reduce Their Water Usage By 30 Gallons For 30 Days

Aptly named “30 by 30,” the app was just released today and developed to provide a simple, intuitive measurement tool for users of all ages to gain a better understanding of how much water they use daily and how small changes can deliver a major impact in the face of drought conditions across the country. The app is available for download now in the Apple Store and Google Play.

30 by 30 allows users to track their daily water usage with a few simple taps of a finger. Users can select from a menu of common water-using activities, such as brushing teeth, showering or watering lawns, and the app will calculate the approximate number of gallons of water used for each activity. After reaching certain milestones, users will be able to earn one of three badges: the Ripple Creator, the Hydro Hero and the Groundwater Defender. Challenging users to take steps to reduce their overall water usage, the free app keeps track of all activity inputs in a giant droplet-shaped chart on the homepage.

With the average American using 100 gallons of water a day, Netafim and The Groundwater Foundation have launched a contest in conjunction with its 30th anniversary that will run from September 1st to 30th where users will be encouraged to compete with their Facebook friends and Twitter followers and challenge their friends and colleagues to participate in the 30 by 30 competition. Users who log their water usage every day in September will be entered to win prizes.

“The challenge of changing the public mindset when it comes to water conservation, has always been the inability to directly relate each consumer’s personal activities to water use. This app goes a long way towards educating consumers about how the choices we make in our daily lives can have a radical impact on their overall water use, and in turn have a ripple effect for the water situation,” says Ze’ev Barylka, Marketing Director for Netafim USA. “Partnering with The Groundwater Foundation was a natural fit for Netafim, and we are excited to be a part of the development of this great tool that has the ability to truly impact the way we all think about our own water use.”

Source: Business Wire

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