Apple Conserving Forest

Apple is partnering with an environmental nonprofit to purchase roughly 36,000 acres of private forestland, which will be sustainably harvested and used in Apple's packaging

The Conservation Fundwill manage the two tracts of land, which combine to be roughly 2.5 times bigger than Manhattan, whileApple — and other companies, too — will occasionally harvest the land in what's called the "working forest" model, which ensures the long-term economic stability of the forests.

Still, it's unclear how much paper from these forests Apple plans to use for its packaging. The company sells hundreds of millions of iPhones, iPads, iPods, and Macs each year, and each of those devices comes with a paper package that's made of about one-third of non-recycled fiber.

Lisa Jackson, Apple's vice president of environmental initiatives, told Buzzfeed that Apple wants to get to the point where these forests can provide "100 percent" of the non-recycled fiber used in Apple's packaging.

"We feel a deep responsibility to take real action and make sure we're addressing our own footprint, " Jackson told Buzzfeed. "And if we take the approach of just buying sustainably sourced paper, we're not making the world a better place — we're zeroing out. Apple has been really clear that we want to leave the world better than we found it; that's one of our values."

Source: VB News

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• Environment
• Conservation
• Agriculture & Forestry