California: Robust Water Policy
Published on by Water Network Research, Official research team of The Water Network in Business
California Businesses Ally To Ensure Robust Water Policy
California Coastkeeper Alliance unites twelve local Waterkeeper organizations to fight for swimmable, fishable and drinkable waters for California communities and ecosystems. California Coastkeeper Alliance and California Waterkeepers launched the Blue Business Council in 2014 based on the belief that a healthy ocean and coast and clean water is vital to California's economy, public health, and way of life. linke to article take an abstract of the article
If you're looking for a high-profile manufacturer that for sure depends on water, New Belgium Brewing seems like a good one to highlight. As they say on theadvocacy page, "You can't make great beer without clean water."
And that sounds like a pretty good reason for the brewery to become a founding member of theBlue Business Council.
The Blue Business Council is a network of business partners who are informed about and actively engaged to protect clean and plentiful water in California. Our members know that in order to strengthen California's economy, we must enact laws and policies to make the state's waters clean and protect our scarce resources. Council members promote their shared environmental goals and values with integrity and adhere to CCKA's stringent conflicts of interest policy.
"As the drought underscores, the management of our water resources is not purely an ‘environmental' issue," said Sara Aminzadeh, executive director of California Coastkeeper Alliance. "The availability and quality of California's water affects every person and business in California. Businesses have a responsibility to use their resources, innovation and networks to work towards a more secure water future. We are partnering with businesses who are doing just that."
It's an important reminder that water infrastructure in California is important not just to the$44 billion agriculture industrybut also the $106-billion tourism industry. And the timing couldn't be better, with 35 percent of Californians surveyed by the Public Policy Institute of Californiasaying water supply or droughtis the now most important environmental issue the state faces.
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