Can 10 Entrepreneurs Solve Urban Water Issues?

Published on by in Business

Can 10 Entrepreneurs Solve Urban Water Issues?

10.10.10 has produced inventive solutions in the health care space. Now, the idea generator is taking on water and infrastructure.

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Tom Higley, founder of 10.10.10. Photo: 10.10.10.

Enter 10.10.10, a massive event—held in Denver!—that challenges 10 long-time entrepreneurs to create a solution to a complex problem in 10 days, helped by subject matter experts, lawyers, designers, event coordinators, and other folks invested in the issue.

For the past three years, Higley’s brainchild has focused on health-related issues, producing innovative start-ups like Brain Wrinkle Inc., a video game company that helps kids cope with anxiety. But starting tonight at its inaugural 10.10.10 Cities program—which looks to tackle issues that cities nationwide will face over the coming decades—10.10.10 will expand into water and infrastructure for the first time.

“It’s not just about a problem that will occur in Denver or Dallas or San Diego,” Higley says. “We’re looking at problems that are likely to have a common underpinning across cities and around the world.”

10.10.10 Cities will present five water-related and five infrastructure-specific problems for prospective CEOs to consider. (Each of them chooses just one to address over their 10-day boot camp.) The intimidating list includes such obstacles as water scarcity and contamination (think: the disaster in Flint, Michigan) as well as the dearth of funds to address the country’s aging infrastructure and hurdles in transitioning to smart cities (the concept of using data to make urban areas operate more efficiently).

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