Clorox Safe Water
Published on by Water Network Research, Official research team of The Water Network in Business
Clorox Takes its Bleach and Puts it to Better Use than Just Getting Out Stains: Purifying Water for Rural Communities in Peru
In 2012, The Clorox Company began to help bring safe drinking water to rural Peru. The program installed community dispensers that families use to safely disinfect their drinking water with a measured dose of diluted bleach. For children in the developing world, unsafe drinking water is a leading cause of intestinal disease, malnutrition and death.
In many places worldwide, unsafe drinking water is the leading cause of illness and malnutrition. Over the years, Clorox has donated bleach to aid disaster relief in the US and around the world and supported several global programs aimed at stopping infections. The Clorox® Safe Water Project in Peru is the first time Clorox is leading an effort to address the chronic problem of unsafe drinking water. Since its launch the Project has proved strong results, with more than 50% of homes treating their water with bleach.
Over the next five years, the Clorox® Safe Water project will use the disinfecting power of bleach to provide 23,333,333 liters of safe, drinkable water to over 25,000 people.
A Two Step Effort
Bleach dispensers
The bleach dispensers provide a low-cost and sustainable solution for water treatment and disinfecting.
Education and Promotion
We provide educational and training sessions to the local communities to help encourage them to make use of the project's resources.
So Why Bleach?
Sodium hypochlorite, the main ingredient in Clorox® Bleach, kills over 99% of bacteria and viruses commonly found in untreated water.
Bacteria and viruses are easily re-introduced to boiled water, but bleach stands guard for 24 to 48 hours and kills the vast majority of bad stuff that can infect a water supply.
Community-based bleach disinfecting projects can be scaled with modest resources.
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