Denim Industry Attempts to Use Less Water and Clean up Manufacturing Practices
Published on by Water Network Research, Official research team of The Water Network in Business
In 2011, the defining denim brand launched an environmentally friendly version of their timeless line; Water‹Less jeans. These green jeans cost the same, but use 28% less water in the finishing process, approximately 33 liters per pair. Levi’s estimated that they saved over 16 million liters of water for the past Spring/Summer collection. Read more: http://j.mp/wzwEIk Photo: Flickr user: bsdfm
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- Environment