Elkay and Blupura in Partnership

Elkay has exclusive distribution rights to the US and Canadian foodservice & hospitality markets for Blupura high-end point-of-use water delivery, made and designed in Italy. This partnership fosters innovative water delivery solutions for end users and/or distributors of food prep equipment in restaurants, hotels, universities, healthcare establishments and other commercial food prep environments

"The Blupura partnership is exciting for Elkay," says Franco Savoni, product director at Elkay. "It combines the strength of Elkay's drinking water solutions, unparalleled distribution network and solid reputation for product quality with Blupura's focus on product innovation and technology with Italian design, and is part of a larger ongoing strategy to develop a broad portfolio of best-in-class drinking water solutions to serve Global Markets."

"The Blupura product offerings are ideal for our market as its seeks alternatives to plastic bottles in providing customers environmentally friendly high quality water," says Chris Gast, Vice President and General Manager of Elkay's Commercial business. "Elkay by Blupura meets growing consumer demand for purified sparkling and chilled water as well as provide our customers a more profitable revenue stream."

"We are excited to start a business partnership with such an established American Company" - says Luca Costantini, Sales Director and Co-owner of Blupura - "Blupura has always focused its attention to the high quality and high design of its water coolers, and this recognition from Elkay is a good incentive for us to continue working this way."

Founded only seven years ago by Luca Costantini and Gianni Grottini, Blupura is already well known in the market as "The hospitality specialist", but it is also renowned for manufacturing Outdoor Water Vending Solutions and water coolers for High End Offices.

Blupura point-of-use water delivery products are a hygienic and economical way to conveniently provide large quantities of cold, still, and sparkling water without harming the environment. Blupura has won the European Aqua Awards for the promotion of health and hydration and best product innovation in years past. The Elkay/Blupura partnership provides U.S. and Canadian customers with access to Blupura's full line of products, including; countertop, floor-standing, integrated bar dispensers, and optional items like UV purification, drip trays, and accessories.

This partnership will debut at the North American Association of Food Equipment Manufacturers (NAFEM) show held on February 19-21 in Anaheim, California.

Source: Elkay

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Taxonomy

• Joint Venture
• Water Management