Eureka Forbes launches mobile water purifier

Home appliances maker Eureka Forbes has launched mobile water purifier ‘Aquaguard-on-the-Go', priced at ₹595.

Aquaguard-on-the-Go is in shape of a sipper loaded with miniaturised water purification technology and would be available across retail outlets and general stores, Eureka Forbes said in a statement.

It would be available in four variants - black mystery, pink beauty, pearl white and racy blue, Eureka Forbes, a part of Shapoorji Pallonji Group, said.

Commenting on the development, Marzin R Shroff, Eureka Forbes CEO - Direct Sales and Senior VP, Marketing, said the miniaturised water purification technology was rolled out after seven years of research.

"Aquaguard-on-the-Go is perhaps the only water purifier in India which can enable affordability, adaptability and availability of safe drinking water for Indians. It is an important milestone in the history of brand Aquaguard which will take our market leadership in India to the next level," he added.

The company said, the water purifier is powered by space nano technology, which has 100 crore plus optimally charged active sites that attract and can remove 99.9 per cent harmful bacteria and virus.

Water filled in sipper passes through a maze of nano sized positive charged media that traps negatively charged pathogens and other impurities to decontaminate drinking water, the company said.

It would attract travellers, school/college students, sports and fitness enthusiasts.

Eureka Forbes, which had a turnover of ₹1,776 crore last year, has a customer base of 15 million with presence in 450 cities and towns in India and a globally across 35 countries.

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Taxonomy

• Consumer Products
• Purification
• Technology