Global Innovators Join The Water Council’s BREW 2.0 – The Water Council

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Global Innovators Join The Water Council’s BREW 2.0 – The Water Council

A portable device to monitor water quality, AI-powered analytics for water utilities and hardware that destroys PFAS chemicals are among the innovations that will be part of The Water Council’s BREW 2.0 Post-Accelerator in 2022. The cohort includes companies from the U.S., Austria, United Kingdom, Canada, India, Sweden and France.

This is the second year for The Water Council’s BREW 2.0, which focuses on late-stage water technology startups ready to enter the market or with early sales. The program includes multiple weeks of targeted virtual training and follow-up training throughout the year to help young companies build connections and grow capacity. The companies will present their innovations at a virtual pitch event for water industry professionals and investors Thursday, June 23.

BREW 2.0 is sponsored by Beckhoff Automation, based in Germany with U.S. headquarters in Minnesota, and Thales Water Advisors of Los Angeles. Thales will provide expertise and thought leadership for BREW 2.0 participants, particularly in the areas of go-to-market strategy and scaling up. This is the first full BREW cycle for both sponsors.

“As a company focused on leading-edge technologies, we are eager to support young and innovative companies focused on water sustainability and conservation,” said Jesse Hill, Beckhoff process industry manager. “We’re also hopeful that we can find partnerships with these companies and support them with access to our network of customers and integrators to help accelerate their growth.”

The Marquette University College of Business Administration, Milwaukee, is also joining the BREW programming team with sales training through its Center for Professional Selling.

The 10 companies in this year’s cohort are:

“BREW 2.0 is one of several programs we offer to foster freshwater technology innovation to help solve global water challenges,” said Karen Frost, The Water Council vice president of economic development and innovation. “We are proud of the variety of participants this year, both in the problems they’re addressing and their geographical origins.”