"House of Water" taps market for designer agua
Published on by Water Network Research, Official research team of The Water Network in Business
MEXICO CITY - The sign outside reads Casa del Agua and below it,el agua local : local water.
This could scare away a customer or two, given that this is Mexico City, where even the rain isn't clean and tap water is best avoided. But the capital's newest watering hole takes its water very seriously and purports to offer the purest drink around.
Owner Bosco Quinzanos envisions the Casa del Agua as an answer, however incomplete, to Mexico City's fraught relationship with water: In this often rainy metropolis of more than 20 million, there always seems to be either too much or too little.
Employing an elaborate purification system, which includes a period of "harmonization" in the final stage, Casa del Agua bottles rainwater. But the month-old business sells something more conceptual: ecology, sustainability, harmony.
"We deliver the highest quality water in Mexico," Quinzanos said while relaxing in a wrought iron chair on the shop's roof garden, which is designed to capture what it can of the capital's average 34 inches of rain annually - just slightly less precipitation than soggy Seattle.
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