In Bangladesh, Sanitation Marketing Helps Make Toilets More Available and Affordable

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In Bangladesh, Sanitation Marketing Helps Make Toilets More Available and Affordable

While 90 million people in Bangladesh have moved away from practicing open defecation, diarrheal diseases are still the second-leading cause of child and infant mortality, creating an urgent need for greater availability and affordability of hygienic latrines.
Through a sanitation marketing program in Bangladesh, supported by the World Bank IDA and technical assistance from the Water and Sanitation Program (WSP), entrepreneurs learn the importance and construction of hygienic latrines, as well as how to combine marketing approaches to stimulate supply and demand for sanitation facilities that benefit the poor.
The program is helping create a new breed of entrepreneurs skilled at providing much-needed products and services for poor customers.

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