LG India to expand water purifier distribution on strong demand
Published on by Water Network Research, Official research team of The Water Network in Business
Buoyed by the success of its water purifiers, Korean consumer durables major LG India plans to expand its distribution network. It aims to grab nearly 50 per cent market share in the premium water purifier segment.
Rajeev Jain, Sales Head, Home Appliances, LG India, said: "We have been seeing 100 per cent growth month-on-month as consumer response has been very good. We even had to airlift water purifier consignments from Korea to keep up with the demand. We expect to grab 50 per cent market share in the premium segment of RO water purifiers by the end of this year." The organised water purifiers market is pegged at ₹2,600 crore in the country and is expected to grow at a compounded annual growth rate of 24 per cent till 2018. LG believes its features such as dual protection stainless steel tank are attracting consumers.
The company is offering six models, priced in the range of ₹22,990-44,290.
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Taxonomy
- Business Expansion
- Consumer Products
- Filters
- Drinking Water