Nestle Taps China Water Thirst as West Spurns Plastic
Published on by Water Network Research, Official research team of The Water Network in Business
Nestle's water business has suffered as western consumers turn to the tap due to environmental concerns about plastic bottles. Fortunately for the Swiss company, in China environmental concerns are instead driving growth.
"China is a key priority for us," said Gilles Duc, the head of Nestle Waters in the country. "The market is increasing a lot and we want to participate in that growth."
While the tough economy and green opposition to bottles are weighing on the water business in Europe and the U.S., it's growing fast in China where industrial and agricultural expansion have polluted supplies.
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