Panasonic Entering Water Purification Market
Published on by Water Network Research, Official research team of The Water Network in Business
Company from Japan and Tatato Develop a Water Purification System Together, Tapping into a Fast-growing Market in Asia
Panasonic will develop a compact and efficient water purification system suited for use in rural communities of India, in collaboration with local conglomerate Tata Group.
A special photocatalyst devised by the Japanese electronics maker will be used to detoxify harmful substances to make drinking water. The photocatalyst is up to 100 times faster than conventional varieties, providing an equivalent boost in handling capacity.
Designed to serve small rural communities, where water supply infrastructure is underdeveloped, the system will be compact enough to fit in a light-duty truck's cargo bed.
A prototype has already been created that can make 3 tons of drinking water per day, enough to supply 20 average households.
Panasonic and Tata will work to lower the purification cost to less than 100 yen ($0.95) per ton of water in order to make the product affordable for widespread use. Tata, which has automotive and steelmaking units under its umbrella, will offer expertise and business networks in re-examining design and procuring materials locally. The partners are targeting fiscal 2018 for commercialization.
Panasonic positions water businesses as a pillar of its new operations, and is taking its first steps to expand overseas in the field.
The water business market in Asia and Oceania is projected to reach $90 billion in 2020, tripling in a decade, according to the Japan Research Institute. It will surpass the European market to become the world's largest.
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Taxonomy
- Purification
- Filtration