Pepsi Aims For 'Water Balance'
Published on by Water Network Research, Official research team of The Water Network in Social
PepsiCo executives say prioritizing water conservation means pushing the issue at plants around the world.
"It is absolutely necessary for us to diffuse the [conservation] message and let the people in the regions and in the plants take their own approach, which is very different around the world," said Liese Dallbauman, director for water stewardship at PepsiCo, in an interview with Ooksanews.
The company allows individual regions to put their own spin on conversation messaging. For instance, in the Middle East, posters in the plants show "a little cartoon sheik, saying, 'Save some water,'" she said.
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Taxonomy
- Water Recycling
- Efficiency Improvement
- Water Governance