PepsiCo's first premium water to make appearance
Published by Water Network Research, Official research team of The Water Network in Business
The world's No. 2 beverage company plans to gauge response to its first premium bottled water brand at the Golden Globes this weekend. The bottles will be passed out on the red carpet and placed on tables at the show, a way for the company to introduce it to the Hollywood types who appeal to its target audience.
A PepsiCo spokeswoman noted that the company is still working out the kinks and that the name and design for Qua may change before it's rolled out more broadly.
Aside from their higher prices, what exactly sets a premium water brand apart varies. But the superficial factor is high: they usually come in stylish bottles. The water's sourcing or filtering may also be touted on labels.
As with Coca-Cola's Smartwater, Qua is made with tap water. The brand, which PepsiCo says is "micro-filtered" and free of sodium, is slated to be tested regionally in California this summer before expanding to other markets.
Details can be seen here
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Category: Business
- Consumer Products
- Food & Beverage
3 Comments
We (ICEIS Germany GmbH) have a better solution for premium water (from Iceland) : Bag-in-Box with additive free inner-layer, CO2 emission less than 20% from glass-bottle and less than 50% from PET-bottle. Please see the box at our website: www.iceis.de
Published by Torsten Kowitz
1 Comment
Torsten, I liked your product, no plastic so better water than those served in plastic.
Published by Alexender Meuli, UND
I heard that San Francisco is on the way to ban the sale of bottled water on in city property. Pepsico is a giant company, they will have all ways to promote and make people drink their product.
Published by Scott T
one more plastic water in market to confuse us. When so many countries banning the bottled water how come they still stepping into the business?
Published by Jose Schiber, ArcGIS - Water resource mapping Sp.