PepsiCo's first premium water to make appearance
Published on by Water Network Research, Official research team of The Water Network in Business
The world's No. 2 beverage company plans to gauge response to its first premium bottled water brand at the Golden Globes this weekend. The bottles will be passed out on the red carpet and placed on tables at the show, a way for the company to introduce it to the Hollywood types who appeal to its target audience.
A PepsiCo spokeswoman noted that the company is still working out the kinks and that the name and design for Qua may change before it's rolled out more broadly.
Aside from their higher prices, what exactly sets a premium water brand apart varies. But the superficial factor is high: they usually come in stylish bottles. The water's sourcing or filtering may also be touted on labels.
As with Coca-Cola's Smartwater, Qua is made with tap water. The brand, which PepsiCo says is "micro-filtered" and free of sodium, is slated to be tested regionally in California this summer before expanding to other markets.
Details can be seen here
Media
Taxonomy
- Consumer Products
- Food & Beverage