Pepsico to Enter in Water Business with Tata

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Pepsico to Enter in Water Business with Tata

NourishCo Beverages, a Joint Venture Between Tata Global Beverages and PepsiCo India Holdings,Will Enter the Sparkling Water Segment in the Next Few Days

NourishCo, the JV between Tata Global Beverages and PepsiCo India today announced plans that are focused on delivering healthy beverages for a healthier India. The company is set to disrupt the hydration category in India by delivering enhanced wellness through innovative & affordable ready-to-drink beverages.

Science, technology and research forms the foundation of every product in the NourishCo portfolio leveraging the strengths of Tata Global Beverages and PepsiCo India known for their pioneering offerings in the Indian market. In keeping with its vision of healthy beverages for a healthier India, NourishCo demonstrated commitment to its strategic focus with the launch of Tata Water Plus,India's first nutrient water.

The launch was marked by special video messages by Mr. Ratan Tata, Chairman, Tata Group and Ms. Indra Nooyi, Chairman & CEO, PepsiCo. They highlighted the need for advancement in the nutrition space and wished the JV the very best.

Tata Water Plus is the only water of its kind in India. Priced at Rs. 16 for a 750ml PET bottle, Tata Water Plus isnutritionally richand goes beyond quenching thirst to promotingeveryday good health. It looks and tastes like normal water but with the added goodness of nutrientsthat are bio-available. This means that these nutritional inputs are in a form that can be easily absorbed by the body. In its launch phase, Tata Water Plus will be available in two variants - Zinc and Chromium.

These elements are known to strengthen immunity and improve overall health respectively. Tamil Nadu will be the first market where the product will be rolled out, covering 20 towns such as Coimbatore, Salem, Madurai amongst others. Developed in collaboration with international scientists and Indian nutrition experts by Tata Global Beverages Limited, Tata Water Plus represents the larger mission of mitigating nutritional gaps in the average Indian.

About NourishCo:

A joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited, NourishCo aims to provide meaningful hydration solutions in the non-carbonated, ready-to-drink beverages segment in India and around the world.

About Tata Global Beverages:

Tata Global Beverages is a part of the global Tata Group. Tata Global Beverages is a global beverage business and the world's second largest tea company. The group's annual turnover is US $1.4 bn and it employs around 3000 people worldwide.

About PepsiCo:

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each.

Source: Tata Global Beverages

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