Philippine water brand hits Africa
Published on by Water Network Research, Official research team of The Water Network in Business
While water is scarce in many regions around the world, it is refreshing to note that Filipino purified water brand Crystal Clear, one of the more popular bottled drinking water brands in the Philippines, is now serving the water-challenged African region, starting with a thriving market such as Sierra Leone.
The brand now operates a water station there, thanks to a joint venture between local firm Peninsular Innovative Group and Solerex Water Technologies Inc., the company that operates Crystal Clear. Together, they created Solerex Peninsular Ventures (SPV), and the first Crystal Clear water station in the West African region, located at Kissy Road along the eastern end of Freetown, was born.
The company will provide water supply, treatment, desalination, and storage solutions for both commercial and industrial projects in Freetown, Sierra Leone's capital city, acknowledged as the country's urban, economic, financial, cultural, educational and political hub.
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