+POOL, Heineken to Help Make the Hudson River Swimmable Again

+POOL is a wildly ambitious idea by four enterprising New Yorkers to make the City’s notoriously polluted Hudson River swimmable with the help of a floating, water-filtering pool.

Co-founded by designers Dong-Ping Wong and Oana Stanescu of Family New York, and designers Archie Lee Coates IV and Jeffrey Franklin of PlayLab, + POOL is designed to act “like a giant strainer dropped into the river,” filtering the water that floats in through the walls of the pool, incrementally removing bacteria and contaminants to ensure nothing but clean, swimmable water that meets both city and state standards with no chemicals or additives.

If all goes according to plan, the Olympic-size pool will filter over 500,000 gallons of river water daily, making a measurable contribution towards cleaning the city's waterways.

Thanks to a partnership with  Heineken  and its  Cities Project , is catching the attention of a much larger audience through a multi-faceted campaign that includes  SwimInTheRiver.com  — a website where interested New Yorkers can sign a petition to support the completion of + POOL — and a series of videos narrated by Neil Patrick Harris

Source: +Pool

Sustainable Brands spoke with + POOL Deputy Director Kara L. Meyer and Raul Esquer Lopez, Brand Manager at HEINEKEN USA, about the unique philanthropic, public-private partnership model, what’s in it for both organizations, and what it will take to make + POOL a reality.

Read interview and full original article: Sustainable Brands

Find out more:  +Pool

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Taxonomy

• Filtration
• Ecosystem Management
• River Studies
• Water Monitoring
• Restoration
• Water Monitoring
• River Engineering
• River Restoration