Project Based on Water Footprint

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Project Based on Water Footprint

The Motto of Social Enterprise Made Blue Project is to Raise Funds for Water Projects in Development Countries, Based on the Waterfootprint of 10 Participating Brands, Including Electrolux, Grohe, HMSHost, Verbego, Vreugdenhill, Maas International and Tennant

Accordingly the amount of fresh water they use, these companies pay Made Blue to fund a water project that results in the delivery of a same amount of water elsewhere in the world.

On 13 November - Blue Thirstday - Made Blue handed over its first check of 110,000 euro to affiliated aid organisations. One of the funded projects include the provision of 170 safe water points and 5,000 latrines to the village of Amtali, Bangladesh.

Tailored water-related CSR-solutions

Made Blue offers tailored water-related Corporate Social Responsibility (CSR) solutions for Dutch companies.

Based on the calculated waterfootprint of the connected companies, it mirrors the drinking water consumption through creating sustainable availability of drinking water in developing countries.

Through water projects Made Blue makes the same amount of water available as clean drinking water in developing countries: A liter for a liter.

Made Blue was founded in cooperation with Aqua for All and is supported by Royal HaskoningDHV and PwC.

Hundred connected companies

Aqua for All and Made Blue share the ambition to make clean drinking water accessible to everyone in the world.

Currently 780 million people still lack permanent access to safe drinking water, which along with good hygiene is the most effective and efficient way to combat child mortality.

The first hand out of 110,000 euro was raised by 10 connected companies. Next year, both organisations aim for 100 companies to participate, raising1 million euro for water projects in developing countries.

Source: Dutch Water Sector

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