Subway Campaign Targets Global Water Shortage
Published on by Water Network Research, Official research team of The Water Network in Business
SUBWAY® restaurants has launched the “Fresh Water 4 All” campaign to help alleviate the global shortage of clean drinking water.
Customers are encouraged to visit participating SUBWAY® sandwich shops and purchase Dasani® water. For every bottle sold before August 31, 2016, SUBWAY® will donate 30 cents – enough to supply clean drinking water to one person for one month.
SUBWAY® has committed to a total donation of $125,000.
Individuals may also donate directly at www.freshwater4all.com, and Tweet their participation using #igavecleanwater.
SUBWAY® is partnering with World Vision, the largest nongovernmental provider of clean water. It focuses on providing clean water and sanitation to the hardest-to-reach places around the world.
The $125,000 pledged allows World Vision to work with partners in Kenya to construct a solar-powered water system providing clean water for 1,600-plus people.
Nearly 1,000 children under age 5 die every day from contaminated water, poor sanitation and improper hygiene.
2,220 SUBWAY® sandwich shops are participating in these markets:
- Indiana: Indianapolis, Fort Wayne, Evansville, South Bend, Terre Haute
- Ohio: Toledo, Lima
- Kentucky: Louisville, Lexington, Bowling Green
- Maryland: Baltimore
- North Carolina: Greenville, Wilmington
- Georgia: Macon, Columbus, Albany
- Florida: Gainesville, Tallahassee, Panama City
- Mississippi: Jackson, Hattiesburg, Meridian, Greenwood/Greenville, Biloxi, Columbus/Tupelo
- Louisiana: Lake Charles
- Texas: Beaumont
- Alabama: Dothan, Montgomery
Source: Business Wire
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Taxonomy
- Water Scarcity
- Water Access
- Waterless Sanitation
- Drinking Water Managment
- Water & Sanitation