The Worldwide Thirst For Clean Drinking Water

In a Fast Company cover story published in 2007, Fishman examined how the bottled water industry turned what was once a free natural resource into a multibillion-dollar business. He expands his investigation of the water industry in the new book The Big Thirst, which examines the future of a natural resource that, Fishman says, we can no longer take for granted. "The last 100 years has been the golden age of water in the developed world: water that has been safe, unlimited and essentially free," he tells Fresh Air's Terry Gross. "But that era is over. We will not, going forward, have water that has all three of those qualities at the same time: unlimited, unthinkingly inexpensive and safe." Read/Listen to more: http://j.mp/t341DF

Media

Taxonomy

• Environment
• Water Supply
• Water Control