US DENIM MILLS DEVELOPS RAPID CLEAN MANUFACTURING TECHNOLOGY
A sustainable mindset has become an essential business need today, putting manufacturers under immense pressure to innovate eco-friendly manufacturing techniques at every possible stage.
Taking a cue from the increasing demand for sustainability in apparel production, Pakistan-based US Denim Mills, the fabrics vertical of US Group, has developed another eco-efficient alternative technology, Rapid Clean, which enhances operational efficiency and reduces resource depletion, cost and waste—all while maximizing consumer satisfaction.
Rapid Clean is a sustainable manufacturing technique designed to replace some of the most water-intensive and pollutant fabric finishing processes. This smart technology by US Denim Mills allows the company to conserve natural resources, ultimately playing its part in reduction of greenhouse gas (GHG) emissions. The process curates fine-quality denim fabrics that deliver what the manufacturer calls an “immaculate look and feel.”
“Rapid Clean Technology by US Denim Mills epitomizes our pragmatic approach opting for technological innovations in a more sustainable way of redefining denim,” said Moeen Akram, director, marketing and R&D, Denim Mills, US Group. “This technique has been effective to produce sustainable and laser-adaptive denim fabrics with less resources and opening new horizons for design. This concept has also enabled us to make black overdyed fabrics, which tones down quicker and brighter than conventional fabric, hueless black denim.”