What Israeli drips did for the world

Published on by in Social

What Israeli drips did for the world

When the history of the decades-old Green Revolution in Asia and Africa is written, Israel's Netafim — the company that brought drip irrigation to the world — will be prominently featured.Now,a new Netafim websitedocuments how the company helped create the revolution, which enabled countries like India to greatly expand their crop yields and better feed their burgeoning populations.

Numerous studies name drip irrigation as a key ingredient "to have a significant impact on resources saving, cost of cultivation, yield of crops and farm profitability" in India and elsewhere,according to a 2010 article by Indian academics. As the world's largest drip irrigation technology manufacturer, Netafim can take much of the credit for those results.

Most Israelis have heard of Netafim, but many aren't really aware of the impact the company has had on world agriculture, and many farmers who use drip irrigation don't know much about the company that supplied it. There's an important story waiting to be told, said Rachel Shaul, Head of Corporate Marketing at Netafim. To that end, the company recently inaugurated a new website designed to tell the story of Netafim, from its roots as a kibbutz company experimenting with ways to save water to its current status as a worldwide innovator in drip irrigation technology.

Read more:http://bit.ly/150q020

Media

Taxonomy