World's Largest Sanitaryware Provider Created

LIXIL Water Technology commences operations as the world's largest and most global leader in sanitaryware

LIXIL Water Technology is part of the LIXIL Corporation that now received all relevant regulatory clearances to commence global operations as four core businesses: LIXIL Water Technology, which is the most global of the four businesses, LIXIL Housing Technology, LIXIL Building Technology and LIXIL Kitchen Technology. This global reorganization will accelerate LIXIL's globalization and growth efforts.

With its global brands GROHE, American Standard, JOYOU and LIXIL/INAX, LWT commands leading market positions in the most important core markets. It covers the four major sales regions of Japan, EMEA , the Americas and Asia; each region has prime responsibility for one of the four LWT brands. LWT's global sales structure is notably characterised by its diversity, encompassing as it does various brands, various markets, various product categories and various sales channels. This means LIXIL Water Technology can provide its customers with unique, professional complete bathroom solutions. LWT already boasts impressive figures and substantial growth potential.

"One of LIXIL Water Technology's special strengths lies in pooling our broad-based, proven expertise," said David J. Haines. "All of the brands in our global business will benefit from this cumulative know-how, giving them the ideal springboard for successful development and growth going forward. At the same time, each brand value will continue to prevail and the brands themselves will remain independent within LWT."

About LIXIL Corporation

Headquartered in Tokyo, LIXIL Corporation is a global leader in housing and building materials, products and services business. The foundation of LIXIL's success is our constant investment in technological innovation to improve people's lives. Drawing on a heritage of over 100 years of technological innovation, LIXIL is grouped into four technology businesses, LIXIL Water Technology (brands include: LIXIL, INAX, GROHE, American Standard, JOYOU, and JAXSON), LIXIL Housing Technology (includes Tostem, Shinnikkei, and TOEX brands, etc.), LIXIL Building Technology (including the Permasteelisa Group) and LIXIL Kitchen Technology. LIXIL Japan Company is the fifth business of the LIXIL Corporation and operates as a customer-focused sales organization with the most comprehensive range of products and services from all four technologies to customers and business partners in Japan. LIXIL produces some of the world's most fundamental and innovative products and services, and our solutions are an integral part of some of the world's most iconic and cutting-edge living and working spaces LIXIL brands are present in 150 countries and our businesses employ more than 80,000 people worldwide. LIXIL brings together technology, quality, design and sustainability to enhance people's lives around the world.

Source: Zawya

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