“Yuck!” –The Emotional Reaction to Recycled Water

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“Yuck!” –The Emotional Reaction to Recycled Water
Recycled drinking water (RDW) produces a strong visceral reaction commonly referred to as the “yuck” factor. Yet, policymakers must find a way to increase acceptability amongst communities as freshwater supplies get increasingly scarce. A research paper examines the role of emotions in two case studies; Windhoek, Namibia and Los Angeles, California.   

Attached link

http://waterpolicy.online/recycled-water-and-the-yuck-factor-2/

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