Zero Waste to Landfill
Published on by Water Network Research, Official research team of The Water Network in Business
DuPont and Procter & Gamble Have Teamed up on a New Initiative to Use Renewable Agricultural Biomass in the Production of Tide-branded Laundry Detergent
In a technological breakthrough which has been ten years in the making, the two companies will substitute starch ethanol made from corn kernels with a cellulosic ethanol made from harvest by-products on a commercial scale, cutting CO2 emissions and repurposing more than 7,000 tonnes of agricultural waste per year.
P&G president of global fabric and home care Gianni Ciserani said: "As one of the world's largest laundry manufacturers, we have a responsibility to lead renewable sourcing in products. We do this by ensuring consumers still get the great Tide laundry performance they want, while further reducing the impact on the environment. In January, we committed to removing phosphates in our laundry products. This partnership on renewables is one more step in our journey."
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