Coca-Cola and Jain Irrigation’s sustainable agriculture initiative

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Project Unnati, a sustainable agriculture initiative by Coca-Cola and Jain Irrigation, accomplished its first milestone today with the announcement of a specialized farmer training program and the establishment of 100 demo farms in the pilot phase to train over 50,000 farmers over five years. The program will use specialized buses with in-built classrooms to provide on-the-go training in Ultra High Density Plantation (UHDP) techniques in mango farming which can help farmers double their mango yields and thus significantly improve their livelihood. The first phase of the project has an investment outlay of more than USD 2 million, shared equally between Coca-Cola and Jain Irrigation.