Coca-Cola and Jain Irrigation’s sustainable agriculture initiative

Project Unnati, a sustainable agriculture initiative by Coca-Cola and Jain Irrigation, accomplished its first milestone today with the announcement of a specialized farmer training program and the establishment of 100 demo farms in the pilot phase to train over 50,000 farmers over five years. The program will use specialized buses with in-built classrooms to provide on-the-go training in Ultra High Density Plantation (UHDP) techniques in mango farming which can help farmers double their mango yields and thus significantly improve their livelihood. The first phase of the project has an investment outlay of more than USD 2 million, shared equally between Coca-Cola and Jain Irrigation.

http://www.greenmela.com/Green/News_Details.aspx?id=2961&goback=%2Egde_2255904_member_138190808

5 Answers

1. Masood, you have given a new insight to the topic, thanks for sharing your view. Much appreciated.

2. I have been working in the field of food safety , sustainable agriculture, renewables , business development since 1993. Initially projects like these go on a very good note but then after the passage of time the farmers will find themselves as slave farmers , only producing the pulp for coke or pepsi or any other brand on cheaper rates. The agreement between the farmer and the consortium should be read carefuly and if it is a business it should clearly state as a business venture , using its CSR budget to have a tax escape and on the hand creating a hatchery of farmers . Sorry for being so pessimistic about the project but that has been my very bad experience in these parts of the world

   1 Comment

   1. Amazing comment ! Thanks Mashood.

3. Dear Friends, This a short clip containing some experts's advice on the establishment of this company in India, back in time: http://www.youtube.com/watch?v=sMkXdZQLOwc It's part of the "Blue Gold" documentary, about water wars. Enjoy,

4. Hello my friends the technology use agrochemicals poisoned can kill the free resources of mango threes and can make diseases and more use of agrochemicals Why if have organic technologies in drip irrigation more healthy ?

5. This is very interesting. Question how do they determine access to water especially in a dry spell?

   1 Comment

   1. Rux,, it is because the projects are never focused on the "TITLE" they are more interested in the fruits :)