The Jargon Busters - Breaking the anti-hype to make water more sexy.
Published on by Andrew Walker, International marketing strategist in Business
Water is full to the brim with acronyms, abbreviations and unnecessary jargon. It’s just not cool to “outsiders”. We come across as being special, aloof and just a little over nerdy. Should / how should we change our language to engage better with other parts of society and attract much-needed talent?
We’d like your input, so join us for a special interactive session where we’ll together be playing with words and busting through the jargon. With young water leader Emma Weisbord, investor-matchmaker Gaetane Suzenet and special guests from outside water, Philipp Schulden, blockchain expert and Phil Ramsell, master of words.
Information
- Website: https://bit.ly/2RKuJCJ
- Starts , ends
Taxonomy
- Marketing
- Marketing Communications
- Event Management
- Corporate Communications
- Content Marketing
- Jargon