Waterside Chat: New Behavioral Tools for Water Utilities

Waterside Chat: New Behavioral Tools for Water Utilities

State and municipal regulators are increasingly making efforts to provide strategic planning frameworks to water utilties to help with long-term resource management. At the same time, utilities are constantly looking for new, inexpensive water supply sources and better tools to engage customers. A new class of behavioral technologies are now available to help both constituents improve water-use efficiency and increase customer engagement and satisfaction.

Please join us for this informative WaterSide Chat and learn from ourdistinguished panel how behavioral psychology and data analytics are beingused to change the relationship between utilities and their customers.

Peter Brostrom leads the Water Use Efficiency Section for the CaliforniaDepartment of Water Resources. He is a key player in the development of theurban water-use efficiency section of the newly released California State WaterPlan.

Dr. Carrie Armel from the Precourt Energy Efficiency Center atStanford University is a highly regarded behavioral psychologist who has workedextensively on resource management issues. She is a co-founder of theBehavior, Energy, and Climate Change (BECC) Conference.