Luis Cuetos, Marketing Director, Specialty Chemicals - Development of Industrial Marketing Talents

Luis Cuetos, Marketing Director, Specialty Chemicals - Development of Industrial Marketing Talents

About

Ihave a B.Sc. and M.Sc. in chemistry, with substantial experience in technical areas, sales and marketing, finance and management, and strong expertise in the Specialty Chemicals Market.

 

I started my career at Nalco Water, as a product specialist for water treatment lines in Venezuela. I took different positions in the areas of sales and Marketing until being appointed General Manager for Venezuela, Central America and the Caribbean. I continued my international experience by being promoted to Marketing Manager of the Unisolv Division in Latin America and after the merger with the BIG division, of all water treatment applications in the region.

 

Later, I was sent to Singapore to direct the restructuring of the Water Treatment Marketing Department in the Asia-Pacific region and to support the operation during the global crisis of the year 2008. After two years, I returned to Latin America, initially as manager and then as Marketing Director of all the applications of the Mining and Mineral processing division in the region, where I had an important participation in the design and subsequent execution of a strategy of technical training and segmentation of the sales force in the region, increasing market share up to 26%, becoming leaders in the region.

 

During my international experiences I have managed to develop successful strategies in highly volatile and adverse economic environments, with situations of devaluations and exchange controls, among others, managing to minimize or avoid, impacts on operational results. (cases from Venezuela, Argentina, Brazil, 2008 global crisis) 

Information

Industry experience

Education: Masters

Seniority: VP, Exec VP, MD, Dean, General Manager, Business Unit Manager

Years of experience: 20 years or above

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