Nikhil Soni

Strategic marketing leader with 15+ years of experience driving brand growth, demand generation, and revenue impact across B2B, industrial, and manufacturing sectors in India and APAC.

I specialize in building high-impact, frugal marketing engines, aligning brand strategy, integrated ATL/BTL campaigns, digital channels, CRM, and distributor engagement programs to deliver measurable business outcomes, not just visibility.

Have led Marketing for APAC at Signode, where I:

• Launched the organization’s first structured lead generation program, delivering incremental business with minimal investment
• Drove business growth through distributor engagement and targeted campaigns
• Led CRM (D365) adoption across APAC, strengthening first-party data, targeting, and ROI measurement
• Executed integrated ATL (exhibitions, branded assets) and BTL (digital, LinkedIn) initiatives to elevate brand presence
• Partnered with global teams to reduce digital costs, while improving performance

My career spans marketing leadership, business development, analytics, procurement, and technology, giving me a rare ability to connect market insights with commercial strategy and execution. I’ve successfully expanded portfolios, reclaimed competitive losses, and built high-performing teams.

I’m known for being a business-first marketer , adept at advising leadership, simplifying complexity, and translating data into action across diverse markets.

Core strengths:
Strategic Marketing Leadership | B2B Demand Generation | Brand & Integrated Campaigns (ATL/BTL) | Growth & Revenue Marketing | CRM & Marketing Transformation | APAC Markets | Team Leadership