Digital Marketing Manager

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Digital Marketing Manager - Remote, US
Date: Apr 29, 2022

Location: Philadelphia, PA, US, 19102

Company: Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geoprofessional software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,500 colleagues and generates annual revenues of approximately $1 billion in 186 countries. www.bentley.com

Position Summary:
The SMB Digital Marketing Manager (DMM) will be responsible for go-to-market, lead generation and nurturing campaigns for designated product lines and helping drive demand for our ecommerce site, working in alignment with the Product Marketing Managers. The DMM ensures campaigns are delivered on schedule, completed within budget, and achieved performance targets. In this role you are also responsible for managing lead flow, routing and tracking; and should have hands-on experience using marketing automation platforms and CRM systems to develop, track and report on campaign performance and lead generation pipelines. 
 

Location:  This role is remote, based from a home office in the US

Responsibilities:

• Manage campaigns from beginning to end, providing recommendations for the model and workflow of aligning content strategy, offers and sales enablement to achieve KPIs
• Provide best practices, strategy and recommendations to ensure optimal outcomes for each campaign 
• Create and monitor demand gen campaigns and recommend improvements to optimize conversions
• Coordinate content marketing and create campaigns to support global team 
• Coordinate with teams responsible for success, including key stakeholders in Sales, Engagement Marketing, Product Marketing, Creative Services, Web, Sales Operations, Localization and Regional Marketing 
• Provide regular updates on campaign performance and refine digital marketing strategies as needed, including copywriting, landing page, offers and ad strategies to drive traffic and conversion
• Conduct A/B testing to continually improve results; monitor analytics to provide campaign reports 
• Develop and implement marketing engagement and nurturing strategies incorporating customer insight and end-to-end roadmap to drive revenue growth
• Execute and manage the campaign schedule and run regular status meetings with stakeholders and be prepared to report on outcomes and results\
• Provide campaign reporting and analytics using Google Analytics, HubSpot, Conductor, Mouseflow, PowerBI, QlikView and other available data sources on how well the campaign is performing against defined KPIs. These include: response and conversation rates for individual tactics and offers and tracking results against sales pipeline or attendee targets. 
• Collaborate with stakeholders to define specific campaign KPIs and develop the tracking and reporting strategies to be able to measure ROI
• Improve Campaign ROI performance by managing an integrated marketing mix and providing fact based, expert advice to teams and Regional Engagement on the most effective mix of tactics / offers applicable to each region
• Work in conjunction with the Marketing Program Manager to specify all attributes of the primary target audience to determine refined target lists and segmentation based on persona
• Provide input on search engine strategies and campaigns, SEM and SEO
   

What You Bring to The Team:

• 7+ years successful track record of B2B digital/inbound marketing including: marketing automation, persona-based marketing, journey mapping, virtual event marketing, website content development, presentations, demonstrations and online marketing strategies
• 4+ years experience operating in marketing automation platforms (e.g. Marketo, Eloqua, HubSpot, Pardot, etc.)
• Experience in identifying target audiences and devising digital plans and programs that engage, inform and motivate
• Proven record of supporting sales to meet or exceed pipeline targets
• Experience creating and implementing successful, demand creation, lead nurturing and customer retention programs
• Experience with email and marketing automation tools, analytics and conversion tools, ad-servers, programmatic and remarketing
• Experience in copywriting, optimizing landing pages, A/B testing
• Solid knowledge of website analytics tools, particularly Google Analytics Excellent analytical skills with the ability to think strategically as well as implement tactically
• Experience with marketing automation and CMS systems, HubSpot and WordPress, or other platforms, such as - Salesforce, Pardot, or Eloqua. 
• Previous experience managing marketing automation platforms and ecommerce websites a plus.
• Google Ads, Google Analytics, Google Tag Manager, or HubSpot certifications are beneficial, but not required.
• Degree in Marketing, Business, Communications, closely related or relevant experience
• Excellent communication and presentation skills and the ability to work at all levels of the organization
• Exceptional time management, prioritization, and multitasking skills; ability to quickly adapt and react to changing circumstances and demands with high attention to detail
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
• Requires sitting or standing at will while performing work on a computer. The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling and meeting functions.
   

Industry experience

Seniority: Expert, Engineer, Consultant

Years of experience: 10 to 20 years

Taxonomy

• Marketing
• Content marketing
• Marketing & Communication
• Sales & Marketing